Why Am I Not Getting Traffic To My Website? Why Aren’t People Buying My Stuff? The disconnect between how companies see themselves and their offering, and how customers see them, has never been greater. How Social Credit And Web 2.0 Marketing Work Web 2.0 upset and undid many of the marketing truisms of the last …
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Customers Tell You What Line Of Business You’re In, If You Listen All success stories are adaptive narratives that make perfect sense, in retrospect. They are a series of obstacles or challenges encountered, and adaptive – often parsimonious and lean – solutions. It may be difficult to know how to respond to challenges to your …
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Ad-Tech Mitigates Losses It Doesn’t Create Marketing Wins It is the case of the dichotomies of ‘content vs. container,’ ‘effect vs. intent,’. “No amount of analysis ever amounted to a work of art.” Monitoring, analytics, and loss-mitigating technologies pointed at helping a mediocre product and/or website, are about 25% as impactful to sales and visibility …
Marketing Advice For Startups, Based On Reason And Validated Experience Genius startup icon and legendary businessman Peter Thiel has a question he asks anybody he’s considering for a key role in one of his ventures: “What’s your secret? What do you know that nobody else believes? What are they all wrong about?” Why Do Some …
Google Knows If People Buy From Or Visit You After Search This Is True Even For Off-Line Service Providers Before you get spooked, consider that it’s the natural terminus of the Buyer’s Journey to result with someone engaging in commerce. Want to hear something shocking? Google knows if you buy a product after search, even if …
What Is ‘Inbound’, ‘Pull’ Or ‘Content’ Marketing? Put Simply: It’s Admitting Everybody Hates Paid Ads The Internet gave buyers more solutions, and more information about those solutions. The ‘Research’ and ‘Consideration’ stages of the Buyer’s Journey are driven entirely by buyers, and comprise 80% – 90% of that journey. It’s during this stage that they …
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Who Controls The Buyer’s Journey? Why, Buyers, Of Course The jury is in: sales are buyer-driven. Conversions happen at the convenience, prerogative, and discretion of the buyer. But it isn’t just the final conversion threshold that’s the buyer’s to choose or not. Every point along the Buyer’s Journey, the buyer has almost total control. Humbling, …
Zen Marketing Thought: It’s A Long-Tail World We Just Live In It Your content will be far less visible if it’s not specific, and if you don’t follow at least minimum best practices (H1 tags, metatags, image tags, page naming conventions; fast platform speed; quality useful content), you will be competing with a competitive and …
Influencer Marketing Is Like Trying To Buy Social Currency Like trying to buy press, or paid backlinks, influencer marketing goes against the very principles of Web 2.0, buyer-centric, marketing. It is effectively trying to buy social currency, which can’t be done. Influencer marketing is a regrettable trend. We’re not saying it never works. We’re saying …
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How Marketing Since Web 2.0 Changed Everything, And Made Content King At some point between 2008 and 2010, marketing changed. The advent of smart phones, user-generated content, and dynamic social media feeds prompted a revolution in communication speed and volume. It also passed the microphone from vendors and companies, to The People. Those clinging to …
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