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We Are FlashPointLabs On A Mission Of Mercy

Google And Programmatic Ad Platforms Are Getting Rich Displaying Your Ads, Offering Abysmally Low Click-Through Rates. What Is It That Google Doesn’t Want You To Know? How Much More Popular Are Organic Links? How Much More Frequently Do Organic Leads *Convert*? 

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Marketing Without Content Is Like Fishing Without bait

Your Desire To Sell, And Customers’ Desire For Solutions, Only *Seem* Like Aligning Interests.

In Truth, You Want To Sell Them *Your* Product, While They Want To Research, Consider, And Select The *Right* Product. These Are Very Different Things.

Consider Your Own Purchasing Habits

It’s Worth Repeating: Buyers Don’t Care About Your Ad Or Brochure, Until The *Very End* Of The Buyer Journey or Sales Cycle. 

Buyers Want To Research Quality Content, Consider Options And *Choose* The Best Solution To Their Problem Or Need.

Buyers Drive The Sales Cycle, And You Sell Only *By Luck* If You Don’t Understand This Reality. 

We've Got Receipts For What We Are Saying

We’ve Spent Years In The Marketing Trenches, And Have Ventured Beyond The Technology. We’re Here To Teach Businesses To Market *As They Buy*. It’s More Fun And Enormously Profitable To Put Buyers’ Needs First.

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