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Established Ad Platforms Versus Thinking About Where Your Tribe Gathers

Black Box Ad Platforms (That You Or They Configure) Versus Thinking About Where Your Tribe Gathers You have a couple options when putting your product or service to market: 1) using established ad platforms like Google and Facebook (whether you configure the targeting, or they do, or both), 2) thinking creatively about what Gary Vaynerchuk …

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Do What You Love, And Never Work A Day; Serve Clients You Love, And You’ll Be Helping Friends

Do What You Love, And Never Work A Day; Serve Clients You Love, And You’ll Be Helping Friends We know, we know; you can’t stereotype all attorneys or physicians or homeowners. But different vocations and client bases do attract profiles and have patterns. If you extrapolate based on experience, and are honest with yourself, you …

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Popularity Online Only *Seems* Democratic, Or Purchasable; The Actual Currency Is *Social Currency*

Popularity Online Only *Seems* Democratic, Or Purchasable The Actual Currency Is *Social Currency* Marketing technologies and VC-funded big marketing budgets have engendered a smug attitude with some new companies; telling them they can out-think the public, or out-spend their competition. In reality, the most-liked company wins. It’s absolutely a popularity contest in the closest thing …

Popularity Online Only *Seems* Democratic, Or Purchasable; The Actual Currency Is *Social Currency* Read More