It's The Era Of Content

It’s not that there isn’t a place for your brochure. It’s that foisting it on leads too early chases them off – just as it does you. Below are the numbers about ‘push’ versus ‘pull’ marketing. They’re indisputable.

80%

Of A Buyer's Decision Happens Before A Buyer Contacts You

29%

Want To Hear From A Salesperson To Learn More About A Product

96%

Of Purchases Over $100 Start With An Internet Search

70%

Prefer Information From An Article Or Blog To Seeing Ads (ConvinceAndConvert)

80%

Stay Longer On A Site With Video (Wyzowl.com)

68%

Prefer To Research Online Varied Content Online To Reading Company Brochures

97%

Say Video Helps Them Understand A Product (Wyzowl.com)

94%

Of Clicked Search Links Are Organic As Opposed To Paid (eConsultancy)

70%

More Traffic Goes To Sites That Blog Once A Month (Hubspot)

How Content Performs

Blog Subscribe