Tech Stacks Help You Monitor The Wins You Aren't Getting
Technology Is A Jumping-Off Point Not And End In Itself
Managing a marketing stack is not marketing, any more than banging on a typewriter makes you Williiam Faulkner.
Don’t get us wrong, we’re exceedingly competent at technology, and that’s why we’re not evangelists for it. One might say the technology, when properly deployed and tamed, can *mitigate losses*, but it cannot produce the wins content can.