Self-Taught Consultants Vs. The MBA-Degreed: The Five Types Of Marketers And Where They Excel

Self-Taught Consultants Vs. The MBA-Degreed The Five Types Of Marketers And Where They Excel Common marketing types, how to spot them, where they excel, and where they are challenged. The Five Types Of Marketers The Prodigy The Consultant The MBA Grad The Day Worker The Charlatan Obviously, not every marketer fits neatly under these rubrics, …

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ChatGPT And MidJourney And Why Most Don’t Need To Fear The Bot Revolution

ChatGPT And MidJourney And Why Most Don’t Need To Fear The Bot Revolution The machine intelligence that will be make us outmoded is not here – not yet, anyway.  MidJourney photo-realistic art. Command Prompt: “Marketers working in 1950’s open office place in the style of a wes anderson film” We’ve crossed these technological thresholds before. …

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Guaranteed Marketing Wins, Regardless Of Your Sales Funnel Health, or Line Of Business

Guaranteed Marketing Wins, Regardless Of Your Sales Funnel Health, or Line Of Business Marketing, like fitness, can always be improved, regardless of the level you are currently at. We offer a mixture of cheap and expensive, low- and higher-hanging, improvements which – all things being equal – reliably deliver ROI-positive results. Guaranteed Marketing Wins 1) …

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FlashPointLabs’ Top 10 List Of Marketing Worst Practices And Technologies

FlashPointLabs’ Top Ten List Of Marketing Worst Practices And Technologies​ A few years back (2017), Nielsen Norman Group published a survey of the most hated marketing techniques. In the intervening years, some of the technology has changed, but all of what’s bad is interruption marketing. We compiled our own list of  worst practices (methods, technology, techniques). …

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My Buyer Journey To A New Website Host Proves Buyers And Content Drive The Buyer Journey

My Buyer Journey To A New Website Host Proves Buyers And Content Drive The Buyer Journey Humans are rational creatures, but there’s a lot going on when we’re in a decision process, and it’s not delineable to those observing. So complex decisions can look erratic. In actuality, buyers are ingesting new information and redrawing our …

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