HomeMarketing Channel Selection Tool Marketing Channel Selection Tool Are you marketing a specific product, or an ecommerce solution with many products? One product Multiple Unrelated Producst (Store) Multiple Related Products (Store) What is the top-level classification of your solution? Digital Product Physical Product Service, Experience, Credential, Other How acute (urgent) is your demo's pain-point - Is 'soonest' often the best? Urgent (e.g. a toothache or bail bondsman) Soon Next few months No rush at all Do your buyers research a lot before making a purchase from you? Yes No How competitive is your market - If you Google search your solution, is the volume of hits large? Highly competitive - lots of competition Somewhat competitive A little competitive Not competitive at all - we dominate in our space How mature is your market? Do people know they have this problem? Highly mature Somewhat mature A little mature Not mature at all How much does your product cost? Under $100 $101 - $1,000 $1,001 to $9,999 More than $10,000 Can you service people outside your immediate geographic area? Yes No If you are in a mature market, do you fix an existing problem in a novel or markedly better way? Yes No Not Sure Do you have a unique sales proposition? Are you serving a niche market? Yes No Not Sure If your product has wide appeal, is it simply amazing or game-changing (like iPhone) Yes No Not Sure How dispensable is your solution? Can people live without it? Yes No Not Sure Does your demographic spend a lot of time on the Internet, specifically social media? Yes No Not Sure Is one person the decision-maker for your solution? Yes No Not Sure Do you expect to up-sell or re-sell to your client base? Yes No Not Sure Question: (1/15) Next » Submit
