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Marketing Channel Selection Tool
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Are you marketing a specific product, or an ecommerce solution with many products?
One product
Multiple Unrelated Producst (Store)
Multiple Related Products (Store)
What is the top-level classification of your solution?
Digital Product
Physical Product
Service, Experience, Credential, Other
How acute (urgent) is your demo's pain-point - Is 'soonest' often the best?
Urgent (e.g. a toothache or bail bondsman)
Soon
Next few months
No rush at all
Do your buyers research a lot before making a purchase from you?
Yes
No
How competitive is your market - If you Google search your solution, is the volume of hits large?
Highly competitive - lots of competition
Somewhat competitive
A little competitive
Not competitive at all - we dominate in our space
How mature is your market? Do people know they have this problem?
Highly mature
Somewhat mature
A little mature
Not mature at all
How much does your product cost?
Under $100
$101 - $1,000
$1,001 to $9,999
More than $10,000
Can you service people outside your immediate geographic area?
Yes
No
If you are in a mature market, do you fix an existing problem in a novel or markedly better way?
Yes
No
Not Sure
Do you have a unique sales proposition? Are you serving a niche market?
Yes
No
Not Sure
If your product has wide appeal, is it simply amazing or game-changing (like iPhone)
Yes
No
Not Sure
How dispensable is your solution? Can people live without it?
Yes
No
Not Sure
Does your demographic spend a lot of time on the Internet, specifically social media?
Yes
No
Not Sure
Is one person the decision-maker for your solution?
Yes
No
Not Sure
Do you expect to up-sell or re-sell to your client base?
Yes
No
Not Sure
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