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My Buyer Journey To A New Website Hosting Solution – Proof Buyers Drive The Buyer Journey

My Buyer Journey To A New Website Host Proves Buyers And Content Drive The Buyer Journey Humans are rational creatures, but there’s a lot going on when we’re in a decision process, and it’s not delineable to those observing. So complex decisions can look erratic. In actuality, buyers are ingesting new information and redrawing our …

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Repeat Sales And Sales Ladders Work For The Same Reason: Trust

Repeat Sales And Sales Ladders Work Differently But For The Same Reason: Trust It’s worth stating that the Internet has opened the door to a cluster of new marketing modalities, but it’s removed something very fundamental that was there from time immemorial and which brick-and-mortar businesses inherently have: the trust conferred by having an address …

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Using Established Ad Platforms Versus Going To Where Your Tribe Gathers

Established Ad Platforms, Vs. Thinking About Where Your Tribe Gathers You have a couple broad options when putting your product or service to market: 1) using established ad platforms like Google and Facebook (whether you configure the targeting, or they do, or both), 2) considering where your demographic gathers and placing ads there. Just as …

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The Internet Only *Seems* Free; The Actual Price Of Admission Is Being *Awesome*

The Internet Only *Seems* Free The Actual Price Of Admission Is Being Awesome New marketing technology has engendered a smug attitude of omniscience and omnipotence that entirely clash with the New Rules of Marketing. The Internet only seems free. Successful marketing costs in a way you can’t measure, or perhaps in the only way that …

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Modern Digital Marketing FAQ

Modern Digital Marketing Frequently Asked Questions This is not meant to be comprehensive. Just some questions that come up a bit, about some less-clear aspects of digital marketing.  Q: What are the biggest changes in digital marketing over the last few years? A: Matching capability (product to demographic) has gotten smarter. Basically, there’s an ‘arms …

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