Marketing Channel Selection Tool Where do you expect people to discover your product or service? Primarily online - desktop, tablet and mobile Primarily offline Both online and offline Does your product's existence, value, modality (how it works), or use case (when it's appropriate) require explaining? Yes No Is your product's demographic more sophisticated and skeptical, or simple and trusting? Sophisticated and skeptical Simple and trusting Are you trying to promote an upcoming event in your region? Yes No Does a single person typically purchase your product or service, or is buy-in from multiple involved? One person decides A couple, life partners, or work group or vertical are involved Are you a local brick-and-mortar food truck or restaurant? Yes No How urgent is buyer need or pain-point for your product or service? Urgent Weeks or months Are you first to market with your product or service? (Only answer if you're *not* a brick-and-mortar business). Yes No Not applicable - we're a brick-and-mortar business Assuming you're not first to market, how competitive is your market? Somewhat competitive Very competitive Is your product so amazing that the press will cover it (e.g. an iPhone?) If you aren't sure, answer *no*. Yes No Are you an ecommerce store with multiple products? Yes No Will the *quickest or easiest* option for your class of service or product suffice (bail bondsman, notary public, dentist, etc.)? Yes No Is your monthly advertising budget large, or small, considering your product cost and the potential for returns? Large Small Is yours a brick-and-mortar business (law office, grocery store, mechanic, food franchise) one can expect to find in any town? Yes No What is the cost of your product or service? If it is a repeat or subscription service, provide the average contract value. Under $100 $100 to $999 $1,000 to $10,000 $10,000 or more Can you sell to customers outside your region? Yes No If you are brick-and-mortar business, do you get a reasonable amount of foot traffic? Yes No Potentially Not applicable Are you a national brand with deep pockets? Yes No Is your product's demographic over age 55? Yes No Is your product's demographic under age 34 Yes No Question: (1/20) Next » Submit
