In Marketing, Targeting Is (Almost) Everything You Can Have A Monopoly Through Location If you’re the only company offering a solution to a pain-point in a given location, it amounts to a Unique Sales Proposition, and confers a monopoly. It’s what every business should aspire to: on some level, be the one offering the only or …
Blending In Is Riskier Than Standing Out Differentiate Or Perish While attempting to drive revenue by targeting the largest possible demographic, many companies enter a competitive arena and must split the yield with competitors. Often, they find themselves in a race to the bottom, price-wise, but lack the sales volume to cover overhead while slashing …
Differentiate Or Perish – Why You Must Find A Niche To Succeed Read More
Google Injured Yahoo! Directories And Web 2.0 Delivered A Death Blow To Push Marketing For 90% of the Buyer Journey, buyers drive the sales cycle with Internet search, 95% of the time (whether B2B or B2C). But businesses ignore this reality, even if it means they’re marketing to customers in ways they, themselves, dislike. Most …
Google Injured Yahoo! Directories And Web 2.0 Delivered A Death Blow To Push Marketing Read More
Marketing Technologies Weaponized Marketing Marketing stacks and technology promised to provide intelligent, signal-responsive, targeting – to basically ‘mind read’ – and thoughtfully match us to helpful products and services. It was to be a long-awaited era of enlightenment and courtesy. This did not happen. In fact, the opposite happened. Marketing was weaponized, and the spoils …
Marketing Technologies Applied To Legacy Attitudes Have Weaponized Marketing Read More
Stop ‘Pushing’ Ads On Buyers Create Content That ‘Pulls’ Traffic Through Search We ignore thousands of ads every day but consume 7 hours of content. Stop relying on scale and targeting to sell with ads. This works roughly .2% to 2% of the time (actually 1.91% for search and .35% for display, according to the …
Stop ‘Pushing’ Ads On Buyers And Create Content That ‘Pulls’ Traffic With Search Read More
The Availability Of Marketing Tools Has Created A Glut Of Marketers Imitating Marketing Marketers would be forgiven for not understanding we’re in the middle of a Marketing Rebellion, that neither formal marketing education, nor self-taught, ‘tech-first’ marketers were apprized of. Clients should take note: managing marketing tools is not ‘marketing’. Not by a long shot. …
The Availability Of Marketing Tools Has Created A Glut Of Incompetent Marketers Read More
90% Of Startups Never Even *Compete* They Go Under From Premature Scaling Startup Genome had some shocking findings in a couple of recent studies. To wit: startups fail most often because they scale prematurely. They ‘play company’ and hire college buddies, or insist on a big workspace. They fail to be a money-making operation and …
Most Startups Fail Because They are Scaling While Not Selling Read More
Your Website Is Where Traffic And Leads Converge So Make It Amazing Having a website is better than not having one, but it’s not like the Yellow Pages, where just ‘showing’ means you ‘place.’ Design, copy, and content feed engagements that feed even more traffic to the best websites. There is nothing that compares to …
