If It's Not Content That 'Pulls', It's 'Interruption' Marketing
Content Marketing Delivers We Came With Receipts
We handle all aspects of marketing but have positioned ourselves as experts in technical content, because surveys, studies, and empirical evidence all prove: content performs, like nothing else, when done right.
Why Startups Need Content
- Startups Need Marketers Who 'Get' The Technology They're Offering.
- Being Inchoate, Startups Need Marketers Who Can Function With Little Guidance.
- Startups In New Verticals Can More Easily 'Stake Out' A Place As Thought Leaders.
- 3/4 Of Startups Fail From Poor Sales (Running Out Of VC Money; Startup Genome).
- Being On A Budget, Startups Need To Maximize Results For Their Dollar.
- Startups Need Flexible Marketing Solutions That Can Scale With Revenue Changes.
How Content Performs In General
- Content Marketing Costs 1/3 Of What Traditional Marketing Costs (DemandMetric)
- Content Generates 3X Leads Of Traditional Marketing(DemandMetric)
- Content Producers Get 6x The Conversions Of Traditional Marketing (Aberdeen)
- 70% Of People Prefer To Read An Article Than See Ads (Convince And Convert)
- The Average Person Sees (And Ignores) Between 4,000 and 10,000 Ads A Day (Forbes)
- The Average Person Consumes Content For 7 Hours A Day (Blogging Wizard)
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