Content Marketing Type Selection Tool Do you have a sales staff? Yes No Which best describes you? We're first in a new market We're joining a fairly new market We're joining an existing but empty market We're joining an existing and competitive market Do people typically research products and services like what you're offering, online? Yes No Is your prospect value proposition (why do you need this *class* of product?) complicated or unclear? Yes No Is your product value proposition (why do you need this *particular* product?) complicated or unclear? Yes No Are there multiple or hierarchical decision-makers involved in the purchase of your product or service? Yes No Is there something culturally interesting about your brand, product or service? Yes No Is there more than one use case or profile for your product or service, or do you have multiple products and services? Yes No Can you deliver your product or service beyond your regional area? Yes No Is the buyer journey for your product or service relatively short or simple? Yes No Does your product or service offering have a lot of competition? Yes No Does your product or service involve analysis or discussion of ever-changing events, like politics or investments? Yes No Which best describes your product or service offering? It's technical and serves a technical demographic It's technical and serves a non-technical demographic It's not technical and serves a technical demographic It's not technical and serves a non-technical demographic How long is a typical buyer journey for your product or service? Immediate - hours to a day Short - a week or so Medium - a couple weeks to a couple months Long - more than 2 months How much does your product cost? Under $100 $100 to $999 $1,000 to $10,000 $10,000 or more Question: (1/15) Next » Submit
