Strategic Consulting · Growth Marketing
We Get Extraordinary Marketing Results For Early-Stage Companies
Content, video, web, and paid — from a Bay Area consultancy that would rather help you than sell you.
Who We've Helped
Are you still marketing like it's 2009?
Marketing Changed. Ads Didn't.
The buyer took the wheel. Web 2.0 handed people search, reviews, and comparison — permanently. The journey now begins and ends with the buyer. You don't take attention. You receive it.
Ads still have their place, but they're ignored about 99.5% of the time and only work at enormous scale. That's interruption marketing, and it's for rookies.
Everything under one roof
We Are A Full-Service Marketing Agency And Consultancy
Our process, generally
Four Things, In Order
We Differentiate You
We identify and articulate the single most important thing that's different about you — making you a monopoly of one.
We Create Amazing Content
We build a lead-generation pipeline of high-value, relevant content that makes you a genuine thought leader.
We Give Your Content Away
It's easier to offer than to ask. Organic and paid placement drives traffic, sign-ups, superfans, and sales — and it gets shared.
Repeat Sales And Optimization
We watch how content performs by channel, then test, learn, and optimize — capturing, nurturing, and re-selling leads in your CRM.
Confessions of a Recovering Marketer
Everybody Hates Ads
A free eBook of true things about marketing that nobody wants to say out loud — from a guy who'd rather help you than sell you.
- 01Marketing Is Dead. Marketers Killed It.
- 12It's a Game, Not a Formula
- 22Ad Tech Stops the Bleeding. It Doesn't Make You Win.
- 24AI Is Horsepower. It Can't Drive.
- 27Google Loves You Last
- 31Differentiate or Die in the Pile
- 42The Tiny Miracle of a Sale
- 46The Most Human Company Wins
- 01Marketing Is Dead. Marketers Killed It.
- 12It's a Game, Not a Formula
- 22Ad Tech Stops the Bleeding. It Doesn't Make You Win.
- 24AI Is Horsepower. It Can't Drive.
- 27Google Loves You Last
- 31Differentiate or Die in the Pile
- 42The Tiny Miracle of a Sale
- 46The Most Human Company Wins
Free · No email required
Two Tools. Zero Guesswork.
Answer a few quick questions and get a straight, no-BS answer — which marketing channels are worth your time, and which kinds of content to actually make.
Marketing Channel Selection Tool
29 channels, scored for your specific business. Find the handful actually worth your time — and the ones to skip, with the honest reason why.
9 questions · instant results
Find your channels →Content Type Selection Tool
Which kinds of content to make for your goal and audience — plus where to publish each, and whether to gate it to capture leads.
7 questions · instant results
Find your content →It works. Here's the receipts.
Case Studies & Reviews
MBS Engineering
1,500 monthly uniques to 30,000 on the same modest ad budget — built on a content kingdom, not a media plan.
Brandeis
Content strategy, information architecture, and organic search for an institution with a story worth telling well.
"We got results like we never would have imagined. Our traffic went from 1,500 unique hits a month, with little engagement, to 30,000, with the same modest AdWords budget."
"FlashPoint was able to affordably redesign our website and get us started with simple content, for a great price."
"We were delighted with the web design and hosting provided by FlashPointLabs."
Twelve years of arguing with the industry, written down.
Click to download — no form
Our Uncommon Thinking
How Marketing Since Web 2.0 Changed Everything And Made Content King
Why Am I Not Getting Traffic — And Why Aren't People Buying My Stuff?
Why We Almost Universally Ignore Ads — And Why Marketers Insist On Them
A mission of mercy
Fifteen Minutes. No Cost. No Pitch.
Tell us what's stuck and we'll tell you what we'd do about it — whether or not you hire us.