buyer journey

My Buyer Journey To A New Website Host Proves Buyers And Content Drive The Buyer Journey

My Buyer Journey To A New Website Host Proves Buyers And Content Drive The Buyer Journey Humans are rational creatures, but there’s a lot going on when we’re in a decision process, and it’s not delineable to those observing. So complex decisions can look erratic. In actuality, buyers are ingesting new information and redrawing our …

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Established Ad Platforms Versus Thinking About Where Your Tribe Gathers

Black Box Ad Platforms (That You Or They Configure) Versus Thinking About Where Your Tribe Gathers You have a couple options when putting your product or service to market: 1) using established ad platforms like Google and Facebook (whether you configure the targeting, or they do, or both), 2) thinking creatively about what Gary Vaynerchuk …

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Do What You Love, And Never Work A Day; Serve Clients You Love, And You’ll Be Helping Friends

Do What You Love, And Never Work A Day; Serve Clients You Love, And You’ll Be Helping Friends We know, we know; you can’t stereotype all attorneys or physicians or homeowners. But different vocations and client bases do attract profiles and have patterns. If you extrapolate based on experience, and are honest with yourself, you …

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Popularity Online Only *Seems* Democratic, Or Purchasable; The Actual Currency Is *Social Currency*

Popularity Online Only *Seems* Democratic, Or Purchasable The Actual Currency Is *Social Currency* Marketing technologies and VC-funded big marketing budgets have engendered a smug attitude with some new companies; telling them they can out-think the public, or out-spend their competition. In reality, the most-liked company wins. It’s absolutely a popularity contest in the closest thing …

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The Buyer Journey Is Buyer-Driven

Who Controls The Buyer’s Journey? Why, Buyers, Of Course The jury is in: sales are buyer-driven. Conversions happen at the convenience, prerogative, and discretion of the buyer. But it isn’t just the final conversion threshold that’s the buyer’s to choose or not. Every point along the Buyer’s Journey, the buyer has almost total control. Humbling, …

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