My name is Zack West. I’m a former tech professional who started a marketing agency over a decade ago. Most ‘marketers’ are imitating marketing without realizing it. They enter a saturated market with undifferentiated, weak offers for a product with no brand story or messaging; they offer ads, content and a website that has no compelling reason to engage, and spend your money at scale to interrupt people – only to jubliate over a .2% click-through rate. The truth is there is no barrier to entry for marketers, and the profession has become flooded with charlatans and grifters. Why am I selling a report for $9? Simple: to show how it’s done.