FlashPointLabs’ Most Common (And Costly) Marketing Misconceptions This is gonna’ be fun. We’re not high on our own supply, but we’ve been to a couple state fairs and a rodeo, as the expression goes, and we have validated thinking to share on the difference between how marketing actually works, versus how it’s widely practiced. Trends …
FlashPointLabs Most Common (And Costly) Marketing Misconceptions Read More
Repeat And Up-Sells Work For The Same Reason: Trust The Internet has opened the door to a cluster of new marketing practices, but it’s removed something basic, old, and fundamental: the trust conferred by having an address and interfacing with actual people. You can’t sell online or offline without trust. Marketers don’t often consider this, …
Repeat Sales And Sales Ladders Work For The Same Reason: Trust Read More
Start At The End Of Your Marketing Funnel: With Your Website Marketing has a lot in common with software development. Because it’s done on mutable/editable platforms, you don’t have to over-plan, and you can cut right to action, by ‘hacking’ as coders say. The one exception is to complete your website before you attract people …
Start At The End Of Your Marketing Funnel – With Your Website Read More
Popularity Online Only *Seems* Democratic, Or Purchasable The Actual Currency Is *Social Currency* Marketing technologies and VC-funded big marketing budgets have engendered a smug attitude with some new companies; telling them they can out-think the public, or out-spend their competition. In reality, the most-liked company wins. It’s absolutely a popularity contest in the closest thing …
Google Knows If People Buy From Or Visit You After Search This Is True Even For Off-Line Service Providers Before you get spooked, consider that it’s the natural terminus of the Buyer’s Journey to result with someone engaging in commerce. Want to hear something shocking? Google knows if you buy a product after search, even if …
Your Traffic Makes Inferences Based On Your Appearance And Is Always Looking For A Reason To Leave ‘Flash Is Cash’ is the expression that summarizes this phenomenon. Like ‘The Halo Effect’ in psychology: we ascribe all sorts of positive attributes to people and businesses based on appearance. So, get crackin’ on improving how you look. …
Your Web Traffic Is Looking For A Reason To Leave Your Site Read More
Your Website Is Where Traffic And Leads Converge So Make It Amazing Having a website is better than not having one, but it’s not like the Yellow Pages, where just ‘showing’ means you ‘place.’ Design, copy, and content feed engagements that feed even more traffic to the best websites. There is nothing that compares to …
