Uncategorized Archives - FlashPointLabs

The Enabled Prodigy: Why Great Results Require Unleashing Extraordinary Talent

The Enabled Prodigy Why Great Results Require Unleashing Extraordinary Talent The most impressive outcomes in history weren’t the result of a vote. They weren’t born in boardrooms or brainstormed across 15-person cross-functional Zoom calls. They came from a mind. One mind. Often misunderstood, often dismissed, always different—yet critical. Whether you look at Elon Musk’s multi-industry […]

The Enabled Prodigy: Why Great Results Require Unleashing Extraordinary Talent Read More

Imitation Is Risk Management in Disguise — And It’s Killing Your Strategy

Imitation Is Risk Management In Disguise And It’s Killing Your Strategy Imitation feels safe. It lets you sidestep risk. You point to what’s already worked and say, “Let’s do that.” But here’s the catch: markets know. Algorithms know. Audiences know. When you copy success instead of creating it, you don’t inherit credibility — you surrender

Imitation Is Risk Management in Disguise — And It’s Killing Your Strategy Read More

Why Your Marketing Team Is Planning Itself Into Irrelevance

Why Your Marketing Team Is Planning Itself Into Irrelevance We’ve seen it too often: intelligent people caught in a vortex of meetings about meetings, where progress is measured in slide decks and alignment check-ins, not meaningful results. The modern workplace has become engineered friction — where the planning has taken the place of the execution

Why Your Marketing Team Is Planning Itself Into Irrelevance Read More

Guaranteed Marketing Wins, Regardless Of Your Sales Funnel Health, or Line Of Business

Guaranteed Marketing Wins, Regardless Of Your Sales Funnel Health, or Line Of Business Marketing, like fitness, can always be improved, regardless of the level you are currently at. We offer a mixture of cheap and expensive, low- and higher-hanging, improvements which – all things being equal – reliably deliver ROI-positive results. Guaranteed Marketing Wins 1)

Guaranteed Marketing Wins, Regardless Of Your Sales Funnel Health, or Line Of Business Read More

FlashPointLabs’ Top 10 List Of Marketing Worst Practices And Technologies

FlashPointLabs’ Top Ten List Of Marketing Worst Practices And Technologies A few years back (2017), Nielsen Norman Group published a survey of the most hated marketing techniques. In the intervening years, some of the technology has changed, but all of what’s bad is interruption marketing. We compiled our own list of worst practices (methods, technology, techniques).

FlashPointLabs’ Top 10 List Of Marketing Worst Practices And Technologies Read More

My Buyer Journey To A New Website Host Proves Buyers And Content Drive The Buyer Journey

My Buyer Journey To A New Website Host Proves Buyers And Content Drive The Buyer Journey Humans are rational creatures, but there’s a lot going on when we’re in a decision process, and it’s not delineable to those observing. So complex decisions can look erratic. In actuality, buyers are ingesting new information and redrawing our

My Buyer Journey To A New Website Host Proves Buyers And Content Drive The Buyer Journey Read More

Repeat Sales And Sales Ladders Work For The Same Reason: Trust

Repeat And Up-Sells Work For The Same Reason: Trust The Internet has opened the door to a cluster of new marketing practices, but it’s removed something basic, old, and fundamental: the trust conferred by having an address and interfacing with actual people. You can’t sell online or offline without trust. Marketers don’t often consider this,

Repeat Sales And Sales Ladders Work For The Same Reason: Trust Read More

Start At The End Of Your Marketing Funnel – With Your Website

Start At The End Of Your Marketing Funnel: With Your Website Marketing has a lot in common with software development. Because it’s done on mutable/editable platforms, you don’t have to over-plan, and you can cut right to action, by ‘hacking’ as coders say. The one exception is to complete your website before you attract people

Start At The End Of Your Marketing Funnel – With Your Website Read More

Established Ad Platforms Versus Thinking About Where Your Tribe Gathers

Black Box Ad Platforms (That You Or They Configure) Versus Thinking About Where Your Tribe Gathers You have a couple options when putting your product or service to market: 1) using established ad platforms like Google and Facebook (whether you configure the targeting, or they do, or both), 2) thinking creatively about what Gary Vaynerchuk

Established Ad Platforms Versus Thinking About Where Your Tribe Gathers Read More

Email Marketing Etiquette And Best Practices

Email Marketing Etiquette Philosophy, And Best Practices Email is to your website what an invitation to lunch is to a speech at a convention – it’s a chance for a personalized, intimate, engagement. Email is the most personal you can get with your customers – before a sale – short of a telephone call. Don’t

Email Marketing Etiquette And Best Practices Read More