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The Enabled Prodigy: Why Great Results Require Unleashing Extraordinary Talent

The Enabled Prodigy Why Great Results Require Unleashing Extraordinary Talent The most impressive outcomes in history weren’t the result of a vote. They weren’t born in boardrooms or brainstormed across 15-person cross-functional Zoom calls. They came from a mind. One mind. Often misunderstood, often dismissed, always different—yet critical. Whether you look at Elon Musk’s multi-industry […]

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Imitation Is Risk Management in Disguise — And It’s Killing Your Strategy

Imitation Is Risk Management In Disguise And It’s Killing Your Strategy Imitation feels safe. It lets you sidestep risk. You point to what’s already worked and say, “Let’s do that.” But here’s the catch: markets know. Algorithms know. Audiences know. When you copy success instead of creating it, you don’t inherit credibility — you surrender

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Guaranteed Marketing Wins, Regardless Of Your Sales Funnel Health, or Line Of Business

Guaranteed Marketing Wins, Regardless Of Your Sales Funnel Health, or Line Of Business Marketing, like fitness, can always be improved, regardless of the level you are currently at. We offer a mixture of cheap and expensive, low- and higher-hanging, improvements which – all things being equal – reliably deliver ROI-positive results. Guaranteed Marketing Wins 1)

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FlashPointLabs’ Top 10 List Of Marketing Worst Practices And Technologies

FlashPointLabs’ Top Ten List Of Marketing Worst Practices And Technologies​ A few years back (2017), Nielsen Norman Group published a survey of the most hated marketing techniques. In the intervening years, some of the technology has changed, but all of what’s bad is interruption marketing. We compiled our own list of  worst practices (methods, technology, techniques).

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My Buyer Journey To A New Website Host Proves Buyers And Content Drive The Buyer Journey

My Buyer Journey To A New Website Host Proves Buyers And Content Drive The Buyer Journey Humans are rational creatures, but there’s a lot going on when we’re in a decision process, and it’s not delineable to those observing. So complex decisions can look erratic. In actuality, buyers are ingesting new information and redrawing our

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