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Guaranteed Marketing Wins, Regardless Of Your Sales Funnel Health, or Line Of Business

Guaranteed Marketing Wins, Regardless Of Your Sales Funnel Health, or Line Of Business Marketing, like fitness, can always be improved, regardless of the level you are currently at. We offer a mixture of cheap and expensive, low- and higher-hanging, improvements which – all things being equal – reliably deliver ROI-positive results. Guaranteed Marketing Wins 1) …

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FlashPointLabs’ Top 10 List Of Marketing Worst Practices And Technologies

FlashPointLabs’ Top Ten List Of Marketing Worst Practices And Technologies​ A few years back (2017), Nielsen Norman Group published a survey of the most hated marketing techniques. In the intervening years, some of the technology has changed, but all of what’s bad is interruption marketing. We compiled our own list of  worst practices (methods, technology, techniques). …

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My Buyer Journey To A New Website Host Proves Buyers And Content Drive The Buyer Journey

My Buyer Journey To A New Website Host Proves Buyers And Content Drive The Buyer Journey Humans are rational creatures, but there’s a lot going on when we’re in a decision process, and it’s not delineable to those observing. So complex decisions can look erratic. In actuality, buyers are ingesting new information and redrawing our …

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Established Ad Platforms Versus Thinking About Where Your Tribe Gathers

Black Box Ad Platforms (That You Or They Configure) Versus Thinking About Where Your Tribe Gathers You have a couple options when putting your product or service to market: 1) using established ad platforms like Google and Facebook (whether you configure the targeting, or they do, or both), 2) thinking creatively about what Gary Vaynerchuk …

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Do What You Love, And Never Work A Day; Serve Clients You Love, And You’ll Be Helping Friends

Do What You Love, And Never Work A Day; Serve Clients You Love, And You’ll Be Helping Friends We know, we know; you can’t stereotype all attorneys or physicians or homeowners. But different vocations and client bases do attract profiles and have patterns. If you extrapolate based on experience, and are honest with yourself, you …

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Why Am I Not Getting Traffic To My Website And Why Aren’t People Buying My Stuff?

Why Am I Not Getting Traffic To My Website? Why Aren’t People Buying My Stuff? The disconnect between how companies see themselves and their offering, and how customers see them, has never been greater.  How Social Credit And Web 2.0 Marketing Work Web 2.0 upset and undid many of the marketing truisms of the last …

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