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FlashPointLabs’ Top 10 List Of Marketing Worst Practices And Technologies

FlashPointLabs’ Top Ten List Of Marketing Worst Practices And Technologies A few years back (2017), Nielsen Norman Group published a survey of the most hated marketing techniques. In the intervening years, some of the technology has changed, but all of what’s bad is interruption marketing. We compiled our own list of worst practices (methods, technology, techniques). …

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My Buyer Journey To A New Website Host Proves Buyers And Content Drive The Buyer Journey

My Buyer Journey To A New Website Host Proves Buyers And Content Drive The Buyer Journey Humans are rational creatures, but there’s a lot going on when we’re in a decision process, and it’s not delineable to those observing. So complex decisions can look erratic. In actuality, buyers are ingesting new information and redrawing our …

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Repeat Sales And Sales Ladders Work For The Same Reason: Trust

Repeat And Up-Sells Work For The Same Reason: Trust The Internet has opened the door to a cluster of new marketing practices, but it’s removed something basic, old, and fundamental: the trust conferred by having an address and interfacing with actual people. You can’t sell online or offline without trust. Marketers don’t often consider this, …

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Start At The End Of Your Marketing Funnel – With Your Website

Start At The End Of Your Marketing Funnel: With Your Website Marketing has a lot in common with software development. Because it’s done on mutable/editable platforms, you don’t have to over-plan, and you can cut right to action, by ‘hacking’ as coders say. The one exception is to complete your website before you attract people …

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Established Ad Platforms Versus Thinking About Where Your Tribe Gathers

Black Box Ad Platforms (That You Or They Configure) Versus Thinking About Where Your Tribe Gathers You have a couple options when putting your product or service to market: 1) using established ad platforms like Google and Facebook (whether you configure the targeting, or they do, or both), 2) thinking creatively about what Gary Vaynerchuk …

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Email Marketing Etiquette And Best Practices

Email Marketing Etiquette Philosophy, And Best Practices Email is to your website what an invitation to lunch is to a speech at a convention – it’s a chance for a personalized, intimate, engagement. Email is the most personal you can get with your customers – before a sale – short of a telephone call. Don’t …

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Do What You Love, And Never Work A Day; Serve Clients You Love, And You’ll Be Helping Friends

Do What You Love, And Never Work A Day; Serve Clients You Love, And You’ll Be Helping Friends We know, we know; you can’t stereotype all attorneys or physicians or homeowners. But different vocations and client bases do attract profiles and have patterns. If you extrapolate based on experience, and are honest with yourself, you …

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As Paid Advertising Dies It Will Go Crazy

As Paid Advertising Dies It Will Go *Crazy* As we discussed in a recent last blog post, paid ads both work and don’t work. They’re better than nothing, but not much. And they’re inferior to many alternatives. We’re in the midst of a paradigm shift (from seller-centric thinking to buyer-centric thinking), prompted by the buyer-driven …

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Why Am I Not Getting Traffic To My Website And Why Aren’t People Buying My Stuff?

Why Am I Not Getting Traffic To My Website? Why Aren’t People Buying My Stuff? The disconnect between how companies see themselves and their offering, and how customers see them, has never been greater. How Social Credit And Web 2.0 Marketing Work Web 2.0 upset and undid many of the marketing truisms of the last …

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Ad Tech Mitigates Losses But Doesn’t Create Wins

Ad-Tech Mitigates Losses It Doesn’t Create Marketing Wins It is the case of the dichotomies of ‘content vs. container,’ ‘effect vs. intent,’. “No amount of analysis ever amounted to a work of art.” Monitoring, analytics, and loss-mitigating technologies pointed at helping a mediocre product and/or website, are about 25% as impactful to sales and visibility …

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