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Marketing Is Dead; ‘Marketers’ Killed it Confessions of a Recovering Marketer Every year there’s a new “framework” to explain why nothing works anymore. Meanwhile, the only real winners are the product-led companies that don’t even call what they do marketing. They build something great, tell people about it honestly, and let gravity do the rest. […]

AI Adds Horsepower To Your Operation, But It Can’t Pick The Destination, Or Even Drive AI is money, leverage, and horsepower — a force multiplier that scales whatever you bring to it. If you’re lost, it gets you lost faster. If you’re dialed, it’s rocket fuel.  Artificial intelligence is not upstream judgment. It is downstream

The Enabled Prodigy Why Great Results Require Unleashing Extraordinary Talent The most impressive outcomes in history weren’t the result of a vote. They weren’t born in boardrooms or brainstormed across 15-person cross-functional Zoom calls. They came from a mind. One mind. Often misunderstood, often dismissed, always different—yet critical. Whether you look at Elon Musk’s multi-industry

Why Your Marketing Team Is Planning Itself Into Irrelevance We’ve seen it too often: intelligent people caught in a vortex of meetings about meetings, where progress is measured in slide decks and alignment check-ins, not meaningful results. The modern workplace has become engineered friction — where the planning has taken the place of the execution

FlashPointLabs’ Top Ten List Of Marketing Worst Practices And Technologies​ A few years back (2017), Nielsen Norman Group published a survey of the most hated marketing techniques. In the intervening years, some of the technology has changed, but all of what’s bad is interruption marketing. We compiled our own list of  worst practices (methods, technology, techniques).