My name is Zack West. I’m a former tech professional who started a marketing agency over a decade ago. Most ‘marketers’ are imitating marketing without realizing it. They enter a saturated market with undifferentiated, weak offers for a product with no brand story or messaging; they offer ads, content and a website that has no compelling reason to engage, and spend your money at scale to interrupt people – only to jubilate over a .2% click-through rate. The truth is there is no barrier to entry for marketers, and the profession has become flooded with charlatans and grifters. Why is this report free? To get leads and show how it’s done.