Brochures Are Not ‘Content’, Used In ‘Content Marketing’

Your Brochure Is Seller-Centric And Doesn’t Count As ‘Content Marketing’ A lot of companies don’t realize that brochures, capability statements, data sheets, case studies, comparisons, are not the objective, agnostic, ‘content’ people seek. They don’t drive traffic, because they amount to a given company talking about itself. With these fake offers, ‘helpfulness’ is undermined by companies …

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