Ad-Tech Mitigates Losses It Doesn’t Create Marketing Wins It is the case of the dichotomies of ‘content vs. container,’ ‘effect vs. intent,’. “No amount of analysis ever amounted to a work of art.” Monitoring, analytics, and loss-mitigating technologies pointed at helping a mediocre product and/or website, are about 25% as impactful to sales and visibility …
Marketing Advice For Startups, Based On Reason And Validated Experience Genius startup icon and legendary businessman Peter Thiel has a question he asks anybody he’s considering for a key role in one of his ventures: “What’s your secret? What do you know that nobody else believes? What are they all wrong about?” Why Do Some …
The Availability Of Marketing Tools Has Created A Glut Of Marketers Imitating Marketing Marketers would be forgiven for not understanding we’re in the middle of a Marketing Rebellion, that neither formal marketing education, nor self-taught, ‘tech-first’ marketers were apprized of. Clients should take note: managing marketing tools is not ‘marketing’. Not by a long shot. …
The Availability Of Marketing Tools Has Created A Glut Of Incompetent Marketers Read More
90% Of Startups Never Even *Compete* They Go Under From Premature Scaling Startup Genome had some shocking findings in a couple of recent studies. To wit: startups fail most often because they scale prematurely. They ‘play company’ and hire college buddies, or insist on a big workspace. They fail to be a money-making operation and …
Most Startups Fail Because They are Scaling While Not Selling Read More
