Black Box Ad Platforms (That You Or They Configure) Versus Thinking About Where Your Tribe Gathers You have a couple options when putting your product or service to market: 1) using established ad platforms like Google and Facebook (whether you configure the targeting, or they do, or both), 2) thinking creatively about what Gary Vaynerchuk […]
Established Ad Platforms Versus Thinking About Where Your Tribe Gathers Read More
Email Marketing Etiquette Philosophy, And Best Practices Email is to your website what an invitation to lunch is to a speech at a convention – it’s a chance for a personalized, intimate, engagement. Email is the most personal you can get with your customers – before a sale – short of a telephone call. Don’t
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Do What You Love, And Never Work A Day; Serve Clients You Love, And You’ll Be Helping Friends We know, we know; you can’t stereotype all attorneys or physicians or homeowners. But different vocations and client bases do attract profiles and have patterns. If you extrapolate based on experience, and are honest with yourself, you
As Paid Advertising Dies It Will Go *Crazy* As we discussed in a recent last blog post, paid ads both work and don’t work. They’re better than nothing, but not much. And they’re inferior to many alternatives. We’re in the midst of a paradigm shift (from seller-centric thinking to buyer-centric thinking), prompted by the buyer-driven
As Paid Advertising Dies It Will Go *Crazy* Read More
Why Am I Not Getting Traffic To My Website? Why Aren’t People Buying My Stuff? The disconnect between how companies see themselves and their offering, and how customers see them, has never been greater. How Social Credit And Web 2.0 Marketing Work Web 2.0 upset and undid many of the marketing truisms of the last
Why Am I Not Getting Traffic To My Website And Why Aren’t People Buying My Stuff? Read More
Ad-Tech Mitigates Losses It Doesn’t Create Marketing Wins It is the case of the dichotomies of ‘content vs. container,’ ‘effect vs. intent,’. “No amount of analysis ever amounted to a work of art.” Monitoring, analytics, and loss-mitigating technologies pointed at helping a mediocre product and/or website, are about 25% as impactful to sales and visibility
Ad Tech Mitigates Losses But Doesn’t Create Wins Read More
Marketing Advice For Startups, Based On Reason And Validated Experience Genius startup icon and legendary businessman Peter Thiel has a question he asks anybody he’s considering for a key role in one of his ventures: “What’s your secret? What do you know that nobody else believes? What are they all wrong about?” Why Do Some
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The Availability Of Marketing Tools Has Created A Glut Of Marketers Imitating Marketing Marketers would be forgiven for not understanding we’re in the middle of a Marketing Rebellion, that neither formal marketing education, nor self-taught, ‘tech-first’ marketers were apprized of. Clients should take note: managing marketing tools is not ‘marketing’. Not by a long shot.
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90% Of Startups Never Even *Compete* They Go Under From Premature Scaling Startup Genome had some shocking findings in a couple of recent studies. To wit: startups fail most often because they scale prematurely. They ‘play company’ and hire college buddies, or insist on a big workspace. They fail to be a money-making operation and
Most Startups Fail Because They are Scaling While Not Selling Read More
