Zen Marketing Thought: Influencer Marketing’ Is Like Trying To Print Your Own Social Currency

Influencer Marketing Is Like Trying To Print Your Own Social Currency Influencer marketing is dumb. We’re not saying it never works. We’re saying it offers ever-diminishing returns and appeals to businesses and agencies who don’t understand how marketing works.  Influencer marketing is basically the modern equivalent of advertorials, or paid product placements in movies. The …

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