Popular Marketing Channels And When To Use Them Below is a list of ways that products and services can be ‘put to market’. In the final analysis, that’s all marketing actually is. Marketing Channel What It Is And When To Use It Advertorials, Endorsements, Spokespeople, Paid Promotions, Sponsored Content, Influencer Marketing These are effectively paying …
Google Injured Yahoo! Directories And Web 2.0 Delivered A Death Blow To Push Marketing For 90% of the Buyer Journey, buyers drive the sales cycle with Internet search, 95% of the time (whether B2B or B2C). But businesses ignore this reality, even if it means they’re marketing to customers in ways they, themselves, dislike. Most …
Google Injured Yahoo! Directories And Web 2.0 Delivered A Death Blow To Push Marketing Read More
Stop ‘Pushing’ Ads On Buyers Create Content That ‘Pulls’ Traffic Through Search We ignore thousands of ads every day but consume 7 hours of content. Stop relying on scale and targeting to sell with ads. This works roughly .2% to 2% of the time (actually 1.91% for search and .35% for display, according to the …
Stop ‘Pushing’ Ads On Buyers And Create Content That ‘Pulls’ Traffic With Search Read More
