content marketing

The Idiot’s Guide To ‘Pull’ Or ‘Content’ Or ‘Inbound Or ‘Selective Consumption’ Economy Marketing

Search Killed Yahoo! Directories, Changed How People Buy, And Made Content King Buyers drive the sale with Internet search, 95% of the time, for 90% of the Buyer Journey. But businesses ignore this reality, even if it means they’re marketing to customers in ways they, themselves, hate to be marketed to.  Most marketing today is …

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