You Don’t Get Visible On The Internet And Then Become Successful You Are Successful And *Then* You Get Search Visibility Google will love you when a) your products are loved offline, in real life, and b) when people love your website – or both. And at no point before that. Your organic SERP (Search Engine …
Google Only Loves You After Everybody Else Loves You Read More
Your Traffic Makes Inferences Based On Your Appearance And Is Always Looking For A Reason To Leave ‘Flash Is Cash’ is the expression that summarizes this phenomenon. Like ‘The Halo Effect’ in psychology: we ascribe all sorts of positive attributes to people and businesses based on appearance. So, get crackin’ on improving how you look. …
Your Web Traffic Is Looking For A Reason To Leave Your Site Read More
You And Your Cofounder Are Smart So, Why Not Do Your Own Marketing? Never before has so much access to such powerful marketing tools been within the reach of absolute neophytes. It’s not the technology that’s the stumbling block. It’s a) how marketing actually works today, and b) communities and ad vendors (Google chief among …
Why Entrepreneurs Should Leave Marketing To Experts Read More
Brand Marketing Has Bad ROI And Comes At An Opportunity Cost Here’s Why It’s Dying Brand marketing is a holdout from the Golden Era (1950’s) Ogilvy days, where ‘As Seen On TV’ mattered, and you remembered the Coppertone billboard when you were at the local pharmacy, and chose that product. The Web 2.0 revolution and …
If Your Blog And Web Copy Are Seller-Centric They Don’t Count As ‘Content Marketing’ A lot of companies don’t realize that the copy and ‘content’ on their website, comprised of information about themselves, isn’t actual ‘content’ as meant by ‘content marketing’; content that helps buyers. Such content might as well be a brochure, which nobody …
Brochures Are Not ‘Content’, Used In ‘Content Marketing’ Read More
In Marketing, Targeting Is (Almost) Everything You Can Have A Monopoly Through Location If you’re the only company offering a solution to a pain-point in a given location, it amounts to a Unique Sales Proposition, and confers a monopoly. It’s what every business should aspire to: on some level, be the one offering the only or …
Blending In Is Riskier Than Standing Out Differentiate Or Perish While attempting to drive revenue by targeting the largest possible demographic, many companies enter a competitive arena and must split the yield with competitors. Often, they find themselves in a race to the bottom, price-wise, but lack the sales volume to cover overhead while slashing …
Differentiate Or Perish – Why You Must Find A Niche To Succeed Read More
Google Injured Yahoo! Directories And Web 2.0 Delivered A Death Blow To Push Marketing For 90% of the Buyer Journey, buyers drive the sales cycle with Internet search, 95% of the time (whether B2B or B2C). But businesses ignore this reality, even if it means they’re marketing to customers in ways they, themselves, dislike. Most …
Google Injured Yahoo! Directories And Web 2.0 Delivered A Death Blow To Push Marketing Read More
Marketing Technologies Weaponized Marketing Marketing stacks and technology promised to provide intelligent, signal-responsive, targeting – to basically ‘mind read’ – and thoughtfully match us to helpful products and services. It was to be a long-awaited era of enlightenment and courtesy. This did not happen. In fact, the opposite happened. Marketing was weaponized, and the spoils …
Marketing Technologies Applied To Legacy Attitudes Have Weaponized Marketing Read More
Stop ‘Pushing’ Ads On Buyers Create Content That ‘Pulls’ Traffic Through Search We ignore thousands of ads every day but consume 7 hours of content. Stop relying on scale and targeting to sell with ads. This works roughly .2% to 2% of the time (actually 1.91% for search and .35% for display, according to the …
Stop ‘Pushing’ Ads On Buyers And Create Content That ‘Pulls’ Traffic With Search Read More
