Marketing Advice For Startups, Based On Reason And Validated Experience Genius startup icon and legendary businessman Peter Thiel has a question he asks anybody he’s considering for a key role in one of his ventures: “What’s your secret? What do you know that nobody else believes? What are they all wrong about?” Why Do Some […]
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Google Knows If People Buy From Or Visit You After Search This Is True Even For Off-Line Service Providers Before you get spooked, consider that it’s the natural terminus of the Buyer’s Journey to result with someone engaging in commerce. Want to hear something shocking? Google knows if you buy a product after search, even if
What Is ‘Inbound’, ‘Pull’ Or ‘Content’ Marketing? Put Simply: It’s Admitting Everybody Hates Paid Ads The Internet gave buyers more solutions, and more information about those solutions. The ‘Research’ and ‘Consideration’ stages of the Buyer’s Journey are driven entirely by buyers, and comprise 80% – 90% of that journey. It’s during this stage that they
‘Inbound’, ‘Pull’ Or ‘Content’ Marketing, Simply Put, Is Admitting Everybody Hates Ads Read More
Who Controls The Buyer’s Journey? Why, Buyers, Of Course The jury is in: sales are buyer-driven. Conversions happen at the convenience, prerogative, and discretion of the buyer. But it isn’t just the final conversion threshold that’s the buyer’s to choose or not. Every point along the Buyer’s Journey, the buyer has almost total control. Humbling,
The Buyer Journey Is Buyer-Driven Read More
Zen Marketing Thought: It’s A Long-Tail World We Just Live In It Your content will be far less visible if it’s not specific, and if you don’t follow at least minimum best practices (H1 tags, metatags, image tags, page naming conventions; fast platform speed; quality useful content), you will be competing with a competitive and
It’s A Long-Tail World, We Just Live In It Read More
Influencer Marketing Is Like Trying To Buy Social Currency Like trying to buy press, or paid backlinks, influencer marketing goes against the very principles of Web 2.0, buyer-centric, marketing. It is effectively trying to buy social currency, which can’t be done. Influencer marketing is a regrettable trend. We’re not saying it never works. We’re saying
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How Marketing Since Web 2.0 Changed Everything, And Made Content King At some point between 2008 and 2010, marketing changed. The advent of smart phones, user-generated content, and dynamic social media feeds prompted a revolution in communication speed and volume. It also passed the microphone from vendors and companies, to The People. Those clinging to
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You Don’t Get Visible On The Internet And Then Become Successful You Are Successful And *Then* You Get Search Visibility Google will love you when a) your products are loved offline, in real life, and b) when people love your website – or both. And at no point before that. Your organic SERP (Search Engine
Google Only Loves You After Everybody Else Loves You Read More
Your Traffic Makes Inferences Based On Your Appearance And Is Always Looking For A Reason To Leave ‘Flash Is Cash’ is the expression that summarizes this phenomenon. Like ‘The Halo Effect’ in psychology: we ascribe all sorts of positive attributes to people and businesses based on appearance. So, get crackin’ on improving how you look.
Your Web Traffic Is Looking For A Reason To Leave Your Site Read More
You And Your Cofounder Are Smart So, Why Not Do Your Own Marketing? Never before has so much access to such powerful marketing tools been within the reach of absolute neophytes. It’s not the technology that’s the stumbling block. It’s a) how marketing actually works today, and b) communities and ad vendors (Google chief among
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