Black Box Ad Platforms (That You Or They Configure) Versus Thinking About Where Your Tribe Gathers You have a couple options when putting your product or service to market: 1) using established ad platforms like Google and Facebook (whether you configure the targeting, or they do, or both), 2) thinking creatively about what Gary Vaynerchuk …
Established Ad Platforms Versus Thinking About Where Your Tribe Gathers Read More
Email Marketing Etiquette Philosophy, And Best Practices Email is to your website what an invitation to lunch is to a speech at a convention – it’s a chance for a personalized, intimate, engagement. Email is the most personal you can get with your customers – before a sale – short of a telephone call. Don’t …
Do What You Love, And Never Work A Day; Serve Clients You Love, And You’ll Be Helping Friends We know, we know; you can’t stereotype all attorneys or physicians or homeowners. But different vocations and client bases do attract profiles and have patterns. If you extrapolate based on experience, and are honest with yourself, you …
Popularity Online Only *Seems* Democratic, Or Purchasable The Actual Currency Is *Social Currency* Marketing technologies and VC-funded big marketing budgets have engendered a smug attitude with some new companies; telling them they can out-think the public, or out-spend their competition. In reality, the most-liked company wins. It’s absolutely a popularity contest in the closest thing …
As Paid Advertising Dies It Will Go *Crazy* As we discussed in a recent last blog post, paid ads both work and don’t work. They’re better than nothing, but not much. And they’re inferior to many alternatives. We’re in the midst of a paradigm shift (from seller-centric thinking to buyer-centric thinking), prompted by the buyer-driven …
Why We Almost Universally Ignore Ads, And Why Marketers Continue To Insist On Them Like many things, there are two sides to the conundrum of paid advertising. It’s a seeming paradox that needs to be unpacked. a) Ads don’t generally work and are a waste of money, and also b) ads do work, sometimes, a little, …
Why We Almost Universally Ignore Ads And Why Marketers Continue To Insist On Them Read More
Everybody Wants The Best, Or The Unfair Distribution Of Wins Never before have consumers had so many options, access to the best, and never before has ‘the best’ been so easy to obtain. You want to be differentiated, but also excellent. The 80/20 Law, sometimes called the Pareto Principle (a variant of Price’s Law), dictates that, in …
The Unfair Distribution Of Wins In Digital Marketing Read More
Do You Want The Win, Or Do You Want The Win *Your Way*? Adapting to obstacles and changes in the landscape is an indispensable part of any success. But sometimes entrepreneurs get stuck on winning one way. On Bar Rescue some years back, the show helped a pirate-themed bar in downtown Pittsburgh. They had a cluster of …
Do You Want The Win, Or Do You Want The Win *Your Way*? Read More
The Master List Of Content Marketing Types And When To Use Them Hold on to your butts; this took us a minute, but we’re here to help. This has been our experience, and we’re happy to dialogue, so reach out if you have questions or commentary. Checkmarks mean ‘yes’, and X means ‘no’. Anything that …
The Master List Of Content Marketing Types And When To Use Them Read More
Popular Marketing Channels And When To Use Them Below is a list of ways that products and services can be ‘put to market’. In the final analysis, that’s all marketing actually is. Marketing Channel What It Is And When To Use It Advertorials, Endorsements, Spokespeople, Paid Promotions, Sponsored Content, Influencer Marketing These are effectively paying …
