admin, Author at FlashPointLabs

AI Adds Horsepower To Your Operation, But It Can’t Pick The Destination, Or Even Drive

AI Adds Horsepower To Your Operation, But It Can’t Pick The Destination, Or Even Drive AI is money, leverage, and horsepower — a force multiplier that scales whatever you bring to it. If you’re lost, it gets you lost faster. If you’re dialed, it’s rocket fuel. Artificial intelligence is not upstream judgment. It is downstream […]

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The Enabled Prodigy: Why Great Results Require Unleashing Extraordinary Talent

The Enabled Prodigy Why Great Results Require Unleashing Extraordinary Talent The most impressive outcomes in history weren’t the result of a vote. They weren’t born in boardrooms or brainstormed across 15-person cross-functional Zoom calls. They came from a mind. One mind. Often misunderstood, often dismissed, always different—yet critical. Whether you look at Elon Musk’s multi-industry

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Imitation Is Risk Management in Disguise — And It’s Killing Your Strategy

Imitation Is Risk Management In Disguise And It’s Killing Your Strategy Imitation feels safe. It lets you sidestep risk. You point to what’s already worked and say, “Let’s do that.” But here’s the catch: markets know. Algorithms know. Audiences know. When you copy success instead of creating it, you don’t inherit credibility — you surrender

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Why Your Marketing Team Is Planning Itself Into Irrelevance

Why Your Marketing Team Is Planning Itself Into Irrelevance We’ve seen it too often: intelligent people caught in a vortex of meetings about meetings, where progress is measured in slide decks and alignment check-ins, not meaningful results. The modern workplace has become engineered friction — where the planning has taken the place of the execution

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The Two Ways To Market Part III

The Two Ways to Market: Right Vs. Left Brain (Part III) In marketing, as in leadership and creativity, there’s an ongoing tension between control and possibility, optimization and innovation, analysis and insight. This tension maps surprisingly well to the classic division of brain hemispheres: the left brain and the right brain. While neuroscientists have debunked

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The Two Ways To Market Part II

The Two Ways to Market: Science Vs. Art (Part II) I have a legal client and got curious. I decided to review the literature out there – free and paid-for – relating to marketing for law firms. It got me thinking (more) about how marketing breaks down into two general camps of thinking. Why These

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The Two Ways To Market Part I

The Two Ways to Market: Legacy Vs. Modern (Part I) Marketing is the act of connecting a product or service to the people who need it. But how we make that connection has changed—dramatically. As consumer expectations evolve, so must the way we communicate, build trust, and create value. Today, the divide between legacy marketing

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Focus: The Self-Taught Marketing Consultant

Focus: The Self-Taught Marketing Consultant Of the Five Types Of Marketers, the self-taught marketing consultant has adapted to the realities of current marketing landscape, absorbing new skill modules and competencies as clients require them. A marketer to the bone, has had to be cross functional, a fast learner, and competent. Apolitical, this type is driven

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Self-Taught Consultants Vs. The MBA-Degreed: The Five Types Of Marketers And Where They Excel

Self-Taught Consultants Vs. The MBA-Degreed The Five Types Of Marketers And Where They Excel Common marketing types, how to spot them, where they excel, and where they are challenged. The Five Types Of Marketers The Prodigy The Consultant The MBA Grad The Day Worker The Charlatan Obviously, not every marketer fits neatly under these rubrics,

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ChatGPT And MidJourney And Why Most Don’t Need To Fear The Bot Revolution

ChatGPT And MidJourney And Why Most Don’t Need To Fear The Bot Revolution The machine intelligence that will be make us outmoded is not here – not yet, anyway. MidJourney photo-realistic art. Command Prompt: “Marketers working in 1950’s open office place in the style of a wes anderson film” We’ve crossed these technological thresholds before.

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Author name: admin