Focus: The Self-Taught Marketing Consultant Of the Five Types Of Marketers, the self-taught marketing consultant has adapted to the realities of current marketing landscape, absorbing new skill modules and competencies as clients require them. A marketer to the bone, has had to be cross functional, a fast learner, and competent. Apolitical, this type is driven …
Self-Taught Consultants Vs. The MBA-Degreed The Five Types Of Marketers And Where They Excel Common marketing types, how to spot them, where they excel, and where they are challenged. The Five Types Of Marketers The Prodigy The Consultant The MBA Grad The Day Worker The Charlatan Obviously, not every marketer fits neatly under these rubrics, …
ChatGPT And MidJourney And Why Most Don’t Need To Fear The Bot Revolution The machine intelligence that will be make us outmoded is not here – not yet, anyway. MidJourney photo-realistic art. Command Prompt: “Marketers working in 1950’s open office place in the style of a wes anderson film” We’ve crossed these technological thresholds before. …
ChatGPT And MidJourney And Why Most Don’t Need To Fear The Bot Revolution Read More
Guaranteed Marketing Wins, Regardless Of Your Sales Funnel Health, or Line Of Business Marketing, like fitness, can always be improved, regardless of the level you are currently at. We offer a mixture of cheap and expensive, low- and higher-hanging, improvements which – all things being equal – reliably deliver ROI-positive results. Guaranteed Marketing Wins 1) …
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Deconstructing the Tiny Miracle Of A Sale It may be true that every time a bell rings, an angel gets its wings, but every time a sale is transacted, it is no less a (tiny) miracle. The voluntary intersection of supply and demand, of consumer and vendor, is truly something special. It’s an agreement and …
FlashPointLabs’ Most Common (And Costly) Marketing Misconceptions This is gonna’ be fun. We’re not high on our own supply, but we’ve been to a couple state fairs and a rodeo, as the expression goes, and we have validated thinking to share on the difference between how marketing actually works, versus how it’s widely practiced. Trends …
FlashPointLabs Most Common (And Costly) Marketing Misconceptions Read More
FlashPointLabs’ Top Ten List Of Marketing Worst Practices And Technologies A few years back (2017), Nielsen Norman Group published a survey of the most hated marketing techniques. In the intervening years, some of the technology has changed, but all of what’s bad is interruption marketing. We compiled our own list of worst practices (methods, technology, techniques). …
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My Buyer Journey To A New Website Host Proves Buyers And Content Drive The Buyer Journey Humans are rational creatures, but there’s a lot going on when we’re in a decision process, and it’s not delineable to those observing. So complex decisions can look erratic. In actuality, buyers are ingesting new information and redrawing our …
My Buyer Journey To A New Website Host Proves Buyers And Content Drive The Buyer Journey Read More
Repeat And Up-Sells Work For The Same Reason: Trust The Internet has opened the door to a cluster of new marketing practices, but it’s removed something basic, old, and fundamental: the trust conferred by having an address and interfacing with actual people. You can’t sell online or offline without trust. Marketers don’t often consider this, …
Repeat Sales And Sales Ladders Work For The Same Reason: Trust Read More
Start At The End Of Your Marketing Funnel: With Your Website Marketing has a lot in common with software development. Because it’s done on mutable/editable platforms, you don’t have to over-plan, and you can cut right to action, by ‘hacking’ as coders say. The one exception is to complete your website before you attract people …
Start At The End Of Your Marketing Funnel – With Your Website Read More
