Author name: admin

Marketing Is Dead; Marketers Killed It: Confessions of a Recovering Marketer

Marketing Is Dead; ‘Marketers’ Killed it Confessions of a Recovering Marketer Every year there’s a new “framework” to explain why nothing works anymore. Meanwhile, the only real winners are the product-led companies that don’t even call what they do marketing. They build something great, tell people about it honestly, and let gravity do the rest. […]

Marketing Is Dead; Marketers Killed It: Confessions of a Recovering Marketer Read More

AI Adds Horsepower To Your Operation, But It Can’t Pick The Destination, Or Even Drive

AI Adds Horsepower To Your Operation, But It Can’t Pick The Destination, Or Even Drive AI is money, leverage, and horsepower — a force multiplier that scales whatever you bring to it. If you’re lost, it gets you lost faster. If you’re dialed, it’s rocket fuel.  Artificial intelligence is not upstream judgment. It is downstream

AI Adds Horsepower To Your Operation, But It Can’t Pick The Destination, Or Even Drive Read More

The Enabled Prodigy: Why Great Results Require Unleashing Extraordinary Talent

The Enabled Prodigy Why Great Results Require Unleashing Extraordinary Talent The most impressive outcomes in history weren’t the result of a vote. They weren’t born in boardrooms or brainstormed across 15-person cross-functional Zoom calls. They came from a mind. One mind. Often misunderstood, often dismissed, always different—yet critical. Whether you look at Elon Musk’s multi-industry

The Enabled Prodigy: Why Great Results Require Unleashing Extraordinary Talent Read More

Imitation Is Risk Management in Disguise — And It’s Killing Your Strategy

Imitation Is Risk Management In Disguise And It’s Killing Your Strategy Imitation feels safe. It lets you sidestep risk. You point to what’s already worked and say, “Let’s do that.” But here’s the catch: markets know. Algorithms know. Audiences know. When you copy success instead of creating it, you don’t inherit credibility — you surrender

Imitation Is Risk Management in Disguise — And It’s Killing Your Strategy Read More

The Two Ways To Market Part III

The Two Ways to Market: Right Vs. Left Brain (Part III) In marketing, as in leadership and creativity, there’s an ongoing tension between control and possibility, optimization and innovation, analysis and insight. This tension maps surprisingly well to the classic division of brain hemispheres: the left brain and the right brain. While neuroscientists have debunked

The Two Ways To Market Part III Read More

The Two Ways To Market Part II

The Two Ways to Market: Science Vs. Art (Part II) I have a legal client and got curious. I decided to review the literature out there – free and paid-for – relating to marketing for law firms. It got me thinking (more) about how marketing breaks down into two general camps of thinking. Why These

The Two Ways To Market Part II Read More

The Two Ways To Market Part I

The Two Ways to Market: Legacy Vs. Modern (Part I) Marketing is the act of connecting a product or service to the people who need it. But how we make that connection has changed—dramatically. As consumer expectations evolve, so must the way we communicate, build trust, and create value. Today, the divide between legacy marketing

The Two Ways To Market Part I Read More

Self-Taught Consultants Vs. The MBA-Degreed: The Five Types Of Marketers And Where They Excel

Self-Taught Consultants Vs. The MBA-Degreed The Five Types Of Marketers And Where They Excel Common marketing types, how to spot them, where they excel, and where they are challenged. The Five Types Of Marketers The Prodigy The Consultant The MBA Grad The Day Worker The Charlatan Obviously, not every marketer fits neatly under these rubrics,

Self-Taught Consultants Vs. The MBA-Degreed: The Five Types Of Marketers And Where They Excel Read More