Zen Marketing Thought: It’s A Long-Tail World We Just Live In It Your content will be far less visible if it’s not specific, and if you don’t follow at least minimum best practices (H1 tags, metatags, image tags, page naming conventions; fast platform speed; quality useful content), you will be competing with a competitive and …
Brand Marketing Has Bad ROI And Comes At An Opportunity Cost Here’s Why It’s Dying Brand marketing is a holdout from the Golden Era (1950’s) Ogilvy days, where ‘As Seen On TV’ mattered, and you remembered the Coppertone billboard when you were at the local pharmacy, and chose that product. The Web 2.0 revolution and …
The Availability Of Marketing Tools Has Created A Glut Of Marketers Imitating Marketing Marketers would be forgiven for not understanding we’re in the middle of a Marketing Rebellion, that neither formal marketing education, nor self-taught, ‘tech-first’ marketers were apprized of. Clients should take note: managing marketing tools is not ‘marketing’. Not by a long shot. …
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