zen marketing thought

Zen Marketing Thought: The Typewriter Did Not Make More Great Writers; Ad Tech Hasn’t Made More Great Marketers

The Availability Of Marketing Tools Has Created A Glut Of Mediocre Marketers Marketers would be forgiven for not understanding we’re in the middle of a Marketing Rebellion, that neither formal marketing education, nor self-taught, ‘tech-first’ marketers typically understand. Clients should take note: managing marketing tools is not ‘marketing’. Not by a long shot. As George …

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