Black Box Ad Platforms (That You Or They Configure) Versus Thinking About Where Your Tribe Gathers You have a couple options when putting your product or service to market: 1) using established ad platforms like Google and Facebook (whether you configure the targeting, or they do, or both), 2) thinking creatively about what Gary Vaynerchuk …
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As Paid Advertising Dies It Will Go *Crazy* As we discussed in a recent last blog post, paid ads both work and don’t work. They’re better than nothing, but not much. And they’re inferior to many alternatives. We’re in the midst of a paradigm shift (from seller-centric thinking to buyer-centric thinking), prompted by the buyer-driven …
Why We Almost Universally Ignore Ads, And Why Marketers Continue To Insist On Them Like many things, there are two sides to the conundrum of paid advertising. It’s a seeming paradox that needs to be unpacked. a) Ads don’t generally work and are a waste of money, and also b) ads do work, sometimes, a little, …
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