Why You Need Content
Your Desire To Sell, And Customers’ Desire For Solutions, Only *Seem* Like Intersecting Interests.
In Truth, You Want Them To Select *Your* Product, While They Want To Research, Consider, And Select The *Right* Product. These Are Very Different Things.
Marketing Without Content Is Like Fishing Without bait
Consider Your Own Purchasing Habits
- You Become Aware Of A Pain-Point And Begin To Research Solutions
- You Actively Ignore Ads And Brochures, Figuring They Are Biased
- You Use The Internet, And Seek Out Relevant, Helpful, Quality Content
- Companies With Helpful Content Get Your Search Traffic And Trust
- You Buy From Unbiased Experts You Trust, Who Helped You Along The Way
If You Don't Have Content That *Helps* Them, You Are Interruption Push Egocentric Brochure Outbound Marketing
Something Strange Happens When People Switch Hats From Consumers To Business Owners Or Marketers – They Forget How They Prefer To Buy, And Do Things Consumers Hate.
FlashPointLabs Creates High-Value, Relevant, Buyer-Centric Content That Helps Consumers, Not Seller-Centric Copy Buyers Typically Avoid.
Content Is Truly King.
