It's The Era Of Content
It’s not that there isn’t a place for your brochure. It’s that foisting it on leads too early chases them off – just as it does you. Below are the numbers about ‘push’ versus ‘pull’ marketing. They’re indisputable.
Of A Buyer's Decision Happens Before A Buyer Contacts You
Want To Hear From A Salesperson To Learn More About A Product
Of Purchases Over $100 Start With An Internet Search
Prefer Information From An Article Or Blog To Seeing Ads (ConvinceAndConvert)
Stay Longer On A Site With Video (Wyzowl.com)
Prefer To Research Online Varied Content Online To Reading Company Brochures
Say Video Helps Them Understand A Product (Wyzowl.com)
Of Clicked Search Links Are Organic As Opposed To Paid (eConsultancy)
More Traffic Goes To Sites That Blog Once A Month (Hubspot)
How Content Performs
- Content Marketing Costs 1/3 Of What Traditional Marketing Costs (DemandMetric)
- Content Generates 3X Leads Of Traditional Marketing(DemandMetric)
- Content Producers Get 6x The Conversions Of Traditional Marketing (Aberdeen)
- 70% Of People Prefer To Read An Article Than See Ads (Convince And Convert)
- The Average Person Sees (And Ignores) Between 4,000 and 10,000 Ads A Day (Forbes)
- The Average Person Consumes Content For 7 Hours A Day (Blogging Wizard)
