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We Are FlashPointLabs On A Mission Of Mercy
Google And Programmatic Ad Platforms Are Getting Rich Displaying Your Ads, Offering Abysmally Low Click-Through Rates. What Is It That Google Doesn’t Want You To Know? How Much More Popular Are Organic Links? How Much More Frequently Do Organic Leads *Convert*?
Marketing Without Content Is Like Fishing Without bait
Your Desire To Sell, And Customers’ Desire For Solutions, Only *Seem* Like Aligning Interests.
In Truth, You Want To Sell Them *Your* Product, While They Want To Research, Consider, And Select The *Right* Product. These Are Very Different Things.
Consider Your Own Purchasing Habits
- You Become Aware Of A Pain-Point And Begin To Research Solutions
- You Actively Ignore Ads And Brochures, Figuring They Are Biased
- You Use The Internet, And Seek Out Relevant, Helpful, Quality Content
- Companies With Helpful Content Get Your Search Traffic And Trust
- You Buy From Unbiased Experts You Trust, Who Helped You Along The Way
It’s Worth Repeating: Buyers Don’t Care About Your Ad Or Brochure, Until The *Very End* Of The Buyer Journey or Sales Cycle.
Buyers Want To Research Quality Content, Consider Options And *Choose* The Best Solution To Their Problem Or Need.
Buyers Drive The Sales Cycle, And You Sell Only *By Luck* If You Don’t Understand This Reality.
