selective consumption economy, thank you economy

The Quick And Dirty On The ‘Selective Consumption’ Marketing Or ‘Thank You’ Economy

Quick And Dirty On The New Rules Of Marketing Marketing has forever changed. Target, interrupt, harass and prevent attrition – which is how most marketing has been done (and which was only exacerbated by technology) – is why we see 7,000 ads a day, and ignore 99.99% of them. It’s expensive, enriching Google and Facebook, …

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Marketing Technology Did Not Evolve With Consumer Attitudes

Marketing Technologies Weaponized Marketing Marketing stacks and technology promised to provide intelligent, signal-responsive, targeting – to basically ‘mind read’ – and thoughtfully match us to helpful products and services. It was to be a long-awaited era of enlightenment and courtesy. This did not happen. In fact, the opposite happened. Marketing was weaponized, and the spoils …

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The Buyer Journey Has Changed From AIDA To Hubspot’s Awareness-Interest-Consideration

The Internet Empowered Buyers Paid Marketing Has Never Bought So Little The Internet has given consumers so many product options, and so many opportunities to research and consider, that paid advertising has never been more unwanted, particularly when it doesn’t contain offers. Sales wins have never so dramatically been awarded to companies that respect buyers, …

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