quality

Repeat Sales And Sales Ladders Work For The Same Reason: Trust

Repeat Sales And Sales Ladders Work Differently But For The Same Reason: Trust It’s worth stating that the Internet has opened the door to a cluster of new marketing modalities, but it’s removed something very fundamental that was there from time immemorial, and which brick-and-mortar businesses inherently have: the trust conferred by having an address …

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The Internet Only *Seems* Free; The Actual Price Of Admission Is Being *Awesome*

The Internet Only *Seems* Free The Actual Price Of Admission Is Being *Awesome* New marketing technology has engendered a smug attitude of omniscience and omnipotence that entirely clash with the New Rules of Marketing. The Internet only seems free. Successful marketing costs in a way you can’t measure, or perhaps in the only way that …

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The Perception Of Quality, And Opportunity Distribution In The Internet Era

Everybody Wants *The Best* The Unfair Opportunity Distribution In The Internet Era Never before have consumers had so many options, for pretty much everything.  Whereas in the past, you could be a great business, driving sales with a Yellow Pages ad, or word-of-mouth referrals, the presentational aspect of the Internet is undeniable. And unlike brick-and-mortar product and …

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