Repeat And Up-Sells Work For The Same Reason: Trust The Internet has opened the door to a cluster of new marketing practices, but it’s removed something basic, old, and fundamental: the trust conferred by having an address and interfacing with actual people. You can’t sell online or offline without trust. Marketers don’t often consider this, …
Repeat Sales And Sales Ladders Work For The Same Reason: Trust Read More
Popularity Online Only *Seems* Democratic, Or Purchasable The Actual Currency Is *Social Currency* Marketing technologies and VC-funded big marketing budgets have engendered a smug attitude with some new companies; telling them they can out-think the public, or out-spend their competition. In reality, the most-liked company wins. It’s absolutely a popularity contest in the closest thing …
Everybody Wants The Best, Or The Unfair Distribution Of Wins Never before have consumers had so many options, access to the best, and never before has ‘the best’ been so easy to obtain. You want to be differentiated, but also excellent. The 80/20 Law, sometimes called the Pareto Principle (a variant of Price’s Law), dictates that, in …
The Unfair Distribution Of Wins In Digital Marketing Read More
