We’ll Say It Again – You *Must* Find A Niche to Succeed

Blending In Is Riskier Than Standing Out Companies Differentiate Or They Die While targeting the largest possible demographic, many companies enter a flooded market, not realizing that by saying ‘no’ and being different, they would establish a monopoly in a realistically-sized market. We have seen it more times than we can count. A new company wants …

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