buyer journey

My Buyer Journey To A New Website Host Proves Buyers And Content Drive The Buyer Journey

My Buyer Journey To A New Website Host Proves Buyers And Content Drive The Buyer Journey Humans are rational creatures, but there’s a lot going on when we’re in a decision process, and it’s not delineable to those observing. So complex decisions can look erratic. In actuality, buyers are ingesting new information and redrawing our …

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Established Ad Platforms Versus Thinking About Where Your Tribe Gathers

Black Box Ad Platforms (That You Or They Configure) Versus Thinking About Where Your Tribe Gathers You have a couple options when putting your product or service to market: 1) using established ad platforms like Google and Facebook (whether you configure the targeting, or they do, or both), 2) thinking creatively about what Gary Vaynerchuk …

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The Buyer Journey Is Buyer-Driven

Who Controls The Buyer’s Journey? Why, Buyers, Of Course The jury is in: sales are buyer-driven. Conversions happen at the convenience, prerogative, and discretion of the buyer. But it isn’t just the final conversion threshold that’s the buyer’s to choose or not. Every point along the Buyer’s Journey, the buyer has almost total control. Humbling, …

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