Tech Stacks Help You Monitor The Wins You Aren't Getting
Technology Is A Jumping-Off Point Not And End In Itself
Managing a marketing stack is not marketing, any more than banging on a typewriter makes you William Faulkner. Don’t get us wrong: the technology, when properly deployed and tamed, can *mitigate losses*, but it produces *nowhere* near the wins content does (1/3 the price, 3x as many leads).