Basic psychology explains that people are self-interested and seldom click on ads. If you create buyer-centric content, rather than ads or seller-centric brochures, both paid and organic placement of content at funnel-tops drives far more traffic.

FlashPointLabs are full-scope and can build your marketing operation – zero-to-one – or work as a content-producing supplement to your existing operation. We handle messaging, strategy and differentiation; ad and copy creation; channel selection; offer and funnel creation; web development and CRM integration.