Responsive Marketing: Your Customer Tells You What Your Business Is

When To Say ‘No’ To Features And Pivots, And When To Say ‘Yes’ Jason Fried and David Heinemeier Hansson, the founders of 37 Signals, wrote a manuscript Getting Real (available in .pdf) that became the basis for their legendary book, Rework. Among the solid advice they offer is to ‘say no’ to feature creep. Yet we …

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