Zackery West
Fractional Marketing Director
Marketing & RevOps consultant — content strategy, web design, video production, and outbound campaigns for technical and legal companies. FlashPointLabs.
View LinkedIn ↗Case studies
End-to-end engagements, measured
Full breakdowns of multi-month content and web engagements, including the MBS Engineering gas-services campaign that took a 15-person commercial gas company from a brochure and a line card to 150+ pieces of buyer-centric content, a rebuilt site, and a 20X traffic lift.
Blog
Flashes of Insight
Ongoing marketing commentary — inbound vs. outbound, the buyer-driven sales cycle, and why most B2B content still talks about the seller instead of the buyer.
Content & product marketing
Inbound for tech startups
How content replaces cold outbound for San Francisco Bay Area startups — the core thesis behind FlashPointLabs’ approach.
Web design
Sites built to hold buyer-centric content
Website design and information-architecture work, including a full rebuild for MBS Engineering’s liability ebook landing page and a print/PDF piece designed as a standalone lead magnet.
eBooks
Long-form lead magnets on gas safety & energy policy
Researched and written with subject-matter experts and, on the liability piece, an attorney — covering property liability, earthquake risk, and California’s coming energy shortage.
Credited writing sample
Bylined trade press
Published under his own name in mg Magazine on natural gas microturbines powering horticulture operations.
Ghost-written writing sample
Placed & syndicated coverage
Ghost-written press coverage on California’s industrial power shortage, placed in California Business Journal and syndicated to the client’s own site.
Video
Production, general & live-action explainers
FlashPointLabs runs its own production equipment and crew for shoot-and-edit video work. Below is the general reel plus five live-action and explainer pieces.
Paid ad samples
Outbound, done sparingly
Paid placement and outbound campaign work for the San Francisco Bay Area — used to support content, not replace it.
Approach & bio
Ready, fire, aim
UC Berkeley graduate, Saint Mary’s MBA coursework, and a background as a network engineer and product manager before marketing. The full approach and credentials.