Brochures Are Not ‘Content’, Used In ‘Content Marketing’

If Your Blog And Web Copy Are Seller-Centric They Don’t Count As ‘Content Marketing’ A lot of companies don’t realize that the copy and ‘content’ on their website, comprised of information about themselves, isn’t actual ‘content’ as meant by ‘content marketing’; content that helps buyers. Such content might as well be a brochure, which nobody …

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