selective consumption economy

‘Inbound’, ‘Pull’ Or ‘Content’ Marketing, Simply Put, Is Admitting Everybody Hates Ads

What Is ‘Inbound’, ‘Pull’ Or ‘Content’ Marketing?​ Put Simply: It’s Admitting Everybody Hates Paid Ads The Internet gave buyers more solutions, and more information about those solutions. The ‘Research’ and ‘Consideration’ stages of the Buyer’s Journey are driven entirely by buyers, and comprise 80% – 90% of that journey. It’s during this stage that they …

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How Marketing Since Web 2.0 Changed Everything, And Made Content King

How Marketing Since Web 2.0 Changed Everything, And Made Content King At some point between 2008 and 2010, marketing changed. The advent of smart phones, user-generated content, and dynamic social media feeds prompted a revolution in communication speed and volume. It also passed the microphone from vendors and companies, to The People. Those clinging to …

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