Focus: The Self-Taught Marketing Consultant Of the Five Types Of Marketers, the self-taught marketing consultant has adapted to the realities of current marketing landscape, absorbing new skill modules and competencies as clients require them. A marketer to the bone, has had to be cross functional, a fast learner, and competent. Apolitical, this type is driven …
Self-Taught Consultants Vs. The MBA-Degreed The Five Types Of Marketers And Where They Excel Common marketing types, how to spot them, where they excel, and where they are challenged. The Five Types Of Marketers The Prodigy The Consultant The MBA Grad The Day Worker The Charlatan Obviously, not every marketer fits neatly under these rubrics, …
Do You Want The Win, Or Do You Want The Win *Your Way*? Adapting to obstacles and changes in the landscape is an indispensable part of any success. But sometimes entrepreneurs get stuck on winning one way. On Bar Rescue some years back, the show helped a pirate-themed bar in downtown Pittsburgh. They had a cluster of …
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What Is ‘Inbound’, ‘Pull’ Or ‘Content’ Marketing? Put Simply: It’s Admitting Everybody Hates Paid Ads The Internet gave buyers more solutions, and more information about those solutions. The ‘Research’ and ‘Consideration’ stages of the Buyer’s Journey are driven entirely by buyers, and comprise 80% – 90% of that journey. It’s during this stage that they …
‘Inbound’, ‘Pull’ Or ‘Content’ Marketing, Simply Put, Is Admitting Everybody Hates Ads Read More
How Marketing Since Web 2.0 Changed Everything, And Made Content King At some point between 2008 and 2010, marketing changed. The advent of smart phones, user-generated content, and dynamic social media feeds prompted a revolution in communication speed and volume. It also passed the microphone from vendors and companies, to The People. Those clinging to …
How Marketing Since Web 2.0 Changed Everything, And Made Content King Read More
