Flashes Of Insight - Page 2 of 5

Guaranteed Marketing Wins, Regardless Of Your Sales Funnel Health, or Line Of Business

Guaranteed Marketing Wins, Regardless Of Your Sales Funnel Health, or Line Of Business Marketing, like fitness, can always be improved, regardless of the level you are currently at. We offer a mixture of cheap and expensive, low- and higher-hanging, improvements which – all things being equal – reliably deliver ROI-positive results. Guaranteed Marketing Wins 1) […]

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Deconstructing The Tiny Miracle Of A Sale

Deconstructing the Tiny Miracle Of A Sale It may be true that every time a bell rings, an angel gets its wings, but every time a sale is transacted, it is no less a (tiny) miracle. The voluntary intersection of supply and demand, of consumer and vendor, is truly something special. It’s an agreement and

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FlashPointLabs Most Common (And Costly) Marketing Misconceptions

FlashPointLabs’ Most Common (And Costly) Marketing Misconceptions This is gonna’ be fun. We’re not high on our own supply, but we’ve been to a couple state fairs and a rodeo, as the expression goes, and we have validated thinking to share on the difference between how marketing actually works, versus how it’s widely practiced. Trends

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FlashPointLabs’ Top 10 List Of Marketing Worst Practices And Technologies

FlashPointLabs’ Top Ten List Of Marketing Worst Practices And Technologies A few years back (2017), Nielsen Norman Group published a survey of the most hated marketing techniques. In the intervening years, some of the technology has changed, but all of what’s bad is interruption marketing. We compiled our own list of worst practices (methods, technology, techniques).

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My Buyer Journey To A New Website Host Proves Buyers And Content Drive The Buyer Journey

My Buyer Journey To A New Website Host Proves Buyers And Content Drive The Buyer Journey Humans are rational creatures, but there’s a lot going on when we’re in a decision process, and it’s not delineable to those observing. So complex decisions can look erratic. In actuality, buyers are ingesting new information and redrawing our

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Repeat Sales And Sales Ladders Work For The Same Reason: Trust

Repeat And Up-Sells Work For The Same Reason: Trust The Internet has opened the door to a cluster of new marketing practices, but it’s removed something basic, old, and fundamental: the trust conferred by having an address and interfacing with actual people. You can’t sell online or offline without trust. Marketers don’t often consider this,

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Start At The End Of Your Marketing Funnel – With Your Website

Start At The End Of Your Marketing Funnel: With Your Website Marketing has a lot in common with software development. Because it’s done on mutable/editable platforms, you don’t have to over-plan, and you can cut right to action, by ‘hacking’ as coders say. The one exception is to complete your website before you attract people

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Established Ad Platforms Versus Thinking About Where Your Tribe Gathers

Black Box Ad Platforms (That You Or They Configure) Versus Thinking About Where Your Tribe Gathers You have a couple options when putting your product or service to market: 1) using established ad platforms like Google and Facebook (whether you configure the targeting, or they do, or both), 2) thinking creatively about what Gary Vaynerchuk

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Email Marketing Etiquette And Best Practices

Email Marketing Etiquette Philosophy, And Best Practices Email is to your website what an invitation to lunch is to a speech at a convention – it’s a chance for a personalized, intimate, engagement. Email is the most personal you can get with your customers – before a sale – short of a telephone call. Don’t

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Do What You Love, And Never Work A Day; Serve Clients You Love, And You’ll Be Helping Friends

Do What You Love, And Never Work A Day; Serve Clients You Love, And You’ll Be Helping Friends We know, we know; you can’t stereotype all attorneys or physicians or homeowners. But different vocations and client bases do attract profiles and have patterns. If you extrapolate based on experience, and are honest with yourself, you

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