The Two Ways to Market: Right Vs. Left Brain (Part III) In marketing, as in leadership and creativity, there’s an ongoing tension between control and possibility, optimization and innovation, analysis and insight. This tension maps surprisingly well to the classic division of brain hemispheres: the left brain and the right brain. While neuroscientists have debunked […]
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The Two Ways to Market: Science Vs. Art (Part II) I have a legal client and got curious. I decided to review the literature out there – free and paid-for – relating to marketing for law firms. It got me thinking (more) about how marketing breaks down into two general camps of thinking. Why These
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The Two Ways to Market: Legacy Vs. Modern (Part I) Marketing is the act of connecting a product or service to the people who need it. But how we make that connection has changed—dramatically. As consumer expectations evolve, so must the way we communicate, build trust, and create value. Today, the divide between legacy marketing
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