If Your Traffic All Had PII (Personal Identifying Information), There Would Be No Need For Marketo, Pardot or Eloqua.
Assuming your product or service is of reasonable quality and that there is a demand for it, marketing consists of placing your product in front of the right person, at the right time. That’s it. And since your traffic is not granularly identified, machine solutions help you determine who is whom, and what works. You can then extend your sales on-board into the potential client’s mailbox, if you’re excellent enough for them to provide you with an email.
There’s more to it than that; there are squeeze (landing) pages, tiered sales plans, compelling offers, timing and optimization involved.
Automation is a great servant, but a cruel master, and – more often than not – is poorly executed. It becomes a platform to ‘drip’ irrelevant content to leads who were trusting enough to provide you their email address. Yeah, we fix all that and drive a lead generation solution a) that makes sense, and b) that works.
Marketing automation does’t work without persona, journey, and content mapping – and FlashPointLabs leverages this as jumping-off point in all our funnels.